In the 1960’s the world seemed to hold its breath with excitement when the Beatles brought out a new record. This was the state of the art moment. A communiqué from the gods.
The history of that decade can be learned from studying the Beatles career. When Sgt Peppers came out it was an event, the White album was another cultural shift, Abbey Road was the end of the sixties. In these modern times it’s not like that with U2 or Coldplay, they release stuff millions of people buy but no one else notices.
In the 21st century its Apple who are the cultural markers. Their computers hold the same sort of power as the Beatles once did. When a new iphone comes out everyone has an opinion, itunes is pretty much the music biz and when they launched ipad communication was changed in an instant.
This decade is defined by Apple. You remember where you were when iphone4 came out in a way that you just don’t when U2 get the whole of the BBC to plug their new and largely ignored album.
Each Apple moment is treasured by the punk rock techno guerrilla with its big hairy paw grabbing the latest sleak piece of kit slavering with excitement as it re invents its life yet again.
There is always a bit of smirking to be had when punk rock and technology clash. It’s a perennial newspaper favourite- the Mohican on a mobile, ho ho ho! Like the punks were meant to be cowering from the modern when in fact it’s always been quite the opposite.
But this swerves the fact that punk rock was and is still forged in the white heat of technology. This was a Xerox culture that through fanzine culture was already laying the groundwork for the blog, through DIY and home grown labels was creating the think space for itunes and though its restless nature was pushing music forwards.
There is nothing odd about using an ipad, granted its expensive but once you’ve downloaded all those free books on ibooks you’ve paid yourself back handsomely and its a lot easier than carrying them all around.
When you are constantly on the road, rushing round the world like yer author then an ipad is a godsend, no more back breaking rucksacks stuffed full of Macbook which after 8 years is beginning to creak and wheeze like an old dog when it is hauled out onto the road again. The Macbook is perfectly happy to sit at home and let its younger yapping cousin take the strain of being bashed around.
I remember the first time I toured America with the Membranes in the eighties I took a typewriter with me to keep up with the writing! Seeking out fax machines to send copy was a nightmare but better than back in Manchester when there was one fax machine 4 miles from where I lived to send copy to the late and great Sounds.
The ipad is the latest step forward in the man/machine mindmeld. It simplifies my life so I can create instead of seeking out fax machines, granted you have to look for hotspots but there is more of them and maybe one day the whole world will be a hotspot.
The ipad is plugged in. Sit on a train and write features, articles, blogs, reviews, tweak the website, answer email- it’s the modern technological coalface, the 24/7 switched on media war that we are involved in. Fly to New York? Read a couple of books, watch a film and listen to hours of music and you still can’t run the battery down! God knows I tried!
In the seventies it was the laborious writing of letters and trips down to the post office. Does anyone remember how to hand write any more? When you hold open these strange lines come out of the end of it that make no sense atall. Quick get back on the keyboard.
As anyone knows who has to post anything larger than a postcard out the chances of it getting there are not exactly 100 per cent. Anyone else bored of the paying the extra money for insurance to make sure your parcel gets there? Stupid me, I though the cost of the stamps was meant to make sure it got there! How many times has that thirty quid parcel disappeared or turned up three weeks late and your meant to be grateful!
Whizzing files around on the internet will kill the post service, only once a month now do I have to drag my sorry ass down to the post office and try to explain to them that Serbia is in Europe and therefore is not the full price postage, or have to flog down to the sorting office to try and trace lost parcels.
The ipad is part of this process, music is about communication, punk rock DIY is about being in control of your own creativity and if that means hauling your office around with you then thank fuck for the ipad. Yup, I know Apple is a corporate company and we are meant to be tearing them down but they are so damn seductive and they make stuff that is so useful that maybe, just maybe, they will be spared when the revolution finally comes. They are so sodding funky, they make the sort of stuff that you dream about. Not that I’m an apple groupie, there’s been times when I've swerved their releases because they don’t fit into my world. But the ipad was perfect for this fast moving always creating existence. Plus when it acts a little weird or starts getting grumpy the Apple genius’s always do a great job.
Apple make great stuff, stuff that makes your life easier and is so simple to use- a chimp could use an ipad and it gets your life together so that you can still run round the world like a crazed slavering pigdog of the punk rock war but you still need to work out just where the fuck you are going tomorrow.
The ipad does this all for you and on those long journeys you get the chance to re connect and get organised and your back is not breaking from lugging around a mass of communications.
And in these dying days of newsprint the ipad is a glimpse into the future when hand held technology will be the rime source of information. Newspapers will one day be ipads you can crumple up and roll into your pockets, plastic sheets of info- you can still roll them up and wack someone on the head with them but you will also be able to download or surf the net or anything on them…bring on the next stage!
Now if only it had Garageband or Logic was in the ipad so you could record music wherever you went. It would then be perfect…
The history of that decade can be learned from studying the Beatles career. When Sgt Peppers came out it was an event, the White album was another cultural shift, Abbey Road was the end of the sixties. In these modern times it’s not like that with U2 or Coldplay, they release stuff millions of people buy but no one else notices.
In the 21st century its Apple who are the cultural markers. Their computers hold the same sort of power as the Beatles once did. When a new iphone comes out everyone has an opinion, itunes is pretty much the music biz and when they launched ipad communication was changed in an instant.
This decade is defined by Apple. You remember where you were when iphone4 came out in a way that you just don’t when U2 get the whole of the BBC to plug their new and largely ignored album.
Each Apple moment is treasured by the punk rock techno guerrilla with its big hairy paw grabbing the latest sleak piece of kit slavering with excitement as it re invents its life yet again.
There is always a bit of smirking to be had when punk rock and technology clash. It’s a perennial newspaper favourite- the Mohican on a mobile, ho ho ho! Like the punks were meant to be cowering from the modern when in fact it’s always been quite the opposite.
But this swerves the fact that punk rock was and is still forged in the white heat of technology. This was a Xerox culture that through fanzine culture was already laying the groundwork for the blog, through DIY and home grown labels was creating the think space for itunes and though its restless nature was pushing music forwards.
There is nothing odd about using an ipad, granted its expensive but once you’ve downloaded all those free books on ibooks you’ve paid yourself back handsomely and its a lot easier than carrying them all around.When you are constantly on the road, rushing round the world like yer author then an ipad is a godsend, no more back breaking rucksacks stuffed full of Macbook which after 8 years is beginning to creak and wheeze like an old dog when it is hauled out onto the road again. The Macbook is perfectly happy to sit at home and let its younger yapping cousin take the strain of being bashed around.
I remember the first time I toured America with the Membranes in the eighties I took a typewriter with me to keep up with the writing! Seeking out fax machines to send copy was a nightmare but better than back in Manchester when there was one fax machine 4 miles from where I lived to send copy to the late and great Sounds.
The ipad is the latest step forward in the man/machine mindmeld. It simplifies my life so I can create instead of seeking out fax machines, granted you have to look for hotspots but there is more of them and maybe one day the whole world will be a hotspot.
The ipad is plugged in. Sit on a train and write features, articles, blogs, reviews, tweak the website, answer email- it’s the modern technological coalface, the 24/7 switched on media war that we are involved in. Fly to New York? Read a couple of books, watch a film and listen to hours of music and you still can’t run the battery down! God knows I tried!
In the seventies it was the laborious writing of letters and trips down to the post office. Does anyone remember how to hand write any more? When you hold open these strange lines come out of the end of it that make no sense atall. Quick get back on the keyboard.
As anyone knows who has to post anything larger than a postcard out the chances of it getting there are not exactly 100 per cent. Anyone else bored of the paying the extra money for insurance to make sure your parcel gets there? Stupid me, I though the cost of the stamps was meant to make sure it got there! How many times has that thirty quid parcel disappeared or turned up three weeks late and your meant to be grateful!
Whizzing files around on the internet will kill the post service, only once a month now do I have to drag my sorry ass down to the post office and try to explain to them that Serbia is in Europe and therefore is not the full price postage, or have to flog down to the sorting office to try and trace lost parcels.The ipad is part of this process, music is about communication, punk rock DIY is about being in control of your own creativity and if that means hauling your office around with you then thank fuck for the ipad. Yup, I know Apple is a corporate company and we are meant to be tearing them down but they are so damn seductive and they make stuff that is so useful that maybe, just maybe, they will be spared when the revolution finally comes. They are so sodding funky, they make the sort of stuff that you dream about. Not that I’m an apple groupie, there’s been times when I've swerved their releases because they don’t fit into my world. But the ipad was perfect for this fast moving always creating existence. Plus when it acts a little weird or starts getting grumpy the Apple genius’s always do a great job.
Apple make great stuff, stuff that makes your life easier and is so simple to use- a chimp could use an ipad and it gets your life together so that you can still run round the world like a crazed slavering pigdog of the punk rock war but you still need to work out just where the fuck you are going tomorrow.
The ipad does this all for you and on those long journeys you get the chance to re connect and get organised and your back is not breaking from lugging around a mass of communications.
And in these dying days of newsprint the ipad is a glimpse into the future when hand held technology will be the rime source of information. Newspapers will one day be ipads you can crumple up and roll into your pockets, plastic sheets of info- you can still roll them up and wack someone on the head with them but you will also be able to download or surf the net or anything on them…bring on the next stage!
Now if only it had Garageband or Logic was in the ipad so you could record music wherever you went. It would then be perfect…
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